About Us

METIER stands for the natural ability to do something good, the innate talent we all have. We are a Brand that was born in Ecuador in 2009 and it is in the heart of the Andes where we produce and design the finest hand-woven hats in the world . We work directly with the most talented artisans that have mastered this craft for millennia. The history of this technique has been dated back to 4.000 years B.C. and it has survived through time by being passed down from generation to generation becoming a cultural tradition that has been recognized by UNESCO as World Cultural Heritage for Humanity. 

The natural fiber that is used to weave the world most famous hat, infamously known as “panama-hat”, is called Xipixapa, toquilla Straw or by its scientific name Carludovica palmata. It is due to the lightness, softness, unparalleled resistance and breathable quality of this fiber that our hats are some of the most coveted sun-shielding accessories around the world. They are perfect to wear by both women and men, at the beach, countryside or in the city, from day to night and they make the perfect travel companion for the most memorable pictures. 

 With METIER we focus in the rescue of this tradition through the innovation of design, the validation of the culture and lifestyle of the artisans, and the sustainability and ethics behind the production of each piece. When you buy a METIER hat you are not only getting a one of a kind product of great quality, but you are also supporting a timeless tradition and an ancestral way of living.